How to Maximize Profit When Selling Your Florida Home in 2025

by Brent Ortigoza

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Want to sell your Florida home for top dollar? Here are 5 key strategies I use to help sellers get maximum value.

How to Maximize Profit When Selling Your Florida Home in 2025
If you're thinking of selling your home in Southwest Florida this year, you're in a great position—but maximizing your profit takes more than just putting a "For Sale" sign in the yard.

As a local real estate expert who’s helped sellers all along the Gulf Coast, here are my best tips for getting top dollar in today’s market.

💸 1. Price It Right the First Time
Overpricing can cause your home to sit, while underpricing leaves money on the table. I run a hyper-local comparative market analysis (CMA) to help sellers list confidently and competitively.

Pro Tip: The first 7–10 days on the market are the most important. That’s when serious buyers are watching.

🧼 2. Focus on Curb Appeal & First Impressions
You don’t need to spend a fortune on upgrades. Start with:

Pressure washing your driveway and walkways

Fresh mulch and potted plants

Decluttering and deep cleaning inside

Fresh paint in neutral tones if needed

📸 3. Use Professional Photos and Video
In Florida’s competitive market, visuals matter. I invest in pro photography, drone footage, and even virtual walkthroughs to make sure your listing stands out.

📅 4. Know the Best Time to Sell
In our area, late winter through early summer is peak season, especially for snowbirds and out-of-state buyers. But with the right strategy, I’ve helped sellers win year-round.

🤝 5. Choose the Right Agent
Not all agents are created equal. I go beyond the basics—handling marketing, negotiation, paperwork, and even helping with pre-listing prep. I treat your home like it’s my own investment.

Want to know what your home is worth today?
👉 Click here to request a free home value report or call/text me at (941) 451-6727.
Let’s make your next move your most profitable one yet.